SEO – Your Gateway For Free Website Traffic
If you want to dramatically expand your business, then you need a serious online presence. The internet is a goldmine of potential new customers for your products or services. However, it is not just enough to establish your website. You need to make sure it is placed in front of as many relevant people as possible. You could just buy traffic using one of many different pay per click platforms such as Facebook and Google Adwords. However, search engine optimization (SEO) can provide you with mountains of free traffic at a fraction of the cost.
If you think about how you go about finding companies to do business with, the Yellow Pages will probably no longer come to mind. People these days use the major search engines to look up the services they are interested in. It, therefore, stands to reason that those businesses who appear at the top of the search engine results for certain relevant phrases stand to gain a competitive advantage over their peers. If I am looking for a divorce lawyer in Butte, Montana, then the top few results of the search “divorce lawyer Butte” are most likely to get my business.
These rankings are not just determined by accident. The search engines have developed sophisticated algorithms to try to come up with the most relevant results for any given keyword search. Since these are computer algorithms, they can be manipulated. If you can determine what factors influence how the search engine results are displayed, then you can manipulate those factors to help your website climb to the top of the results for a targeted keyword phrase. This is essentially what SEO entails.
One of the best things about SEO is that once you get your site to the top of the search engines, you are getting one of the best performing advertisements for your business for free. You can buy positions in the search engine results through paid ads. However, these are almost always designated as such. People are not nearly as interested in clicking on ads because they do not want to be sold something. In contrast, the organic search engine results are trusted as being most relevant for what they are looking for and are much more likely to be clicked on.
Because everyone wants that top spot, SEO can be quite competitive. The best SEO firms in the USA generally maintain large portfolios of sites so they can see how algorithm changes are affecting results. Many of these people are also involved in mastermind groups where they share what they are seeing in the algorithm changes. This makes it harder for the normal business owner to do SEO himself, although it is not impossible. The best course of action is usually to hire one of these SEO firms to work on the website and generate the desired result. The amount paid to a good firm is usually always less than what one would pay for one of the lesser converting pay per click ads for the same keywords.
If you are looking to increase the effectiveness of your marketing budget, you need to expand the traffic to your website. An SEO expert can allow this to happen for a relatively economical cost.