The Right Way to Boost Your Business Using this Strong Brand, Audience and Content-Marketing Tool
We’ve been talking recently about how to boost your small business marketing with Instagram. Contrary to what many people still believe, Instagram is not just a fun program where you can post meals, holiday and family pics.
Rat Control has become a potent brand-building, audience-building and content-marketing tool for companies. It has over 200 million active monthly members sharing 60 million images and 1.6 billion enjoys per day.
A note of warning: there are loads of people out there who promise to grow your Instagram followers by the thousands, but beware. Most of them use bogus accounts made by bots to inflate your numbers.
In fact, they can even be harmful, wanting to steal your password or pictures or infect you with a virus.
According to the data security firm Imperva, these bad bots account for 28.9 percent of bots on Instagram.
The best way to build your own Instagram followers is by being true to your brand and your viewers.
Here are 3 tips to help you get real Instagram followers:
It is great to use your company name as a hashtag, but you need to think beyond that.
If you want to use your Instagram articles to get followers, use other hashtags that tell the story of the picture you’re sharing. You want to start a conversation when you are sharing articles for things like:
• Product launches
A good example of a brand who does this well is @Tostitos. They use the hashtag #GetTogetherAlready to encourage individuals to get together and discuss their chips, and also to use the hashtag when they share photos of their meetups.
- Get Creative
Instagram is all about photos, so many individuals think of the caption as an afterthought.
Don’t neglect the image caption! You can generate engagement and promote sharing by using descriptive words that will engage, inspire and amuse your followers.
Here are some ideas to help you build up followers on Instagram with your posts:
• Use questions in your caption. Write your question at the beginning of the post so that people see it first.
• Get personal with your article. Tell a story about yourself, or how your product helped or inspired someone else.
• Ask people to label others. Asking people to tag three of the best friends or tagging someone they’re grateful for brings other potential followers to the equation.
A excellent example of a brand that does personal posts well is your @NatGeo Instagram account.
They produce stunning Instagram Stories with informative captions to educate the consumer on the plight of animals around the world.
Remember when it comes to using Instagram posts to have followers, it’s about being authentic. Don’t use questions in each and every post or tell a personal story that is not genuine.
- Go Local
Among the best ways to construct your own Instagram followers would be to get to know your neighbours!
Whether you’re creating Instagram ads or need to promote your event in a specific area, you can see what is going on near you by visiting the search page and clicking on the Places tab.
Type in the location to observe the geotagged articles for that area. Then visit relevant and recent labeled posts – not those of competing companies, obviously – and leave a comment or even an emoji and follow the person if you like what you see. Hopefully, this will be the start of an organic interaction.
By way of instance, if you provide life coaching services, you may type in your place followed by”entrepreneurs” Local entrepreneurs may be searching for more work and lifestyle balance or help with life goals or career challenges.
Similarly, if you’ve got a physical place that people have checked into on Instagram, comment on those posters’ pictures to make sure they’re aware of your Instagram presence, and then follow them.
She works with entrepreneurs who struggle with having the lack of knowledge, skill and support required to create their internet business presence.